Small Business Consultants

 in Houston Texas USA

  Add our blog to your My Yahoo page to receive updated information as it is posted.

Completed sessions.

(A collection of notes from the classes can be found elsewhere on this site.)

Back to the Clinic Schedule.  |   Useful Reference Sites  |  Linksfile Spreadsheet  |  Clinic Demo Site

Illustration of drafting & posting a new page of content.

{Notes}

Keyword Spreadsheet

Yahoo-Bing Local, QR Codes and Smartphone website.

{Jay's Notes}

Update On Social Sharing & Retargeting Search Results

{Jay'sNotes}

Google Quality Rater Handbook Explained.

{Jays Notes}

Review of Keywords, what they are, how to find them, and what to do with them.

{Keywords}

Jay will  present some observations about current issues in search engine marketing and will devote the rest of the clinic to questions from the participants.

{Jays Notes}

Examples of using Facebook for business.

Summary Facebook Guide

Panda's call for diversified back links. Links to some of the references are available on my blog:

• Article submission

• Review Sites

{Jays Notes}

Working with a WordPress site.

For information about what was covered in this class, please refer to the supplemental notes.

Google+: Jay will discuss this new offering from Google and examine what impact it might have on searches and marketing.

{Jay's Notes}

Linking Your Site: a discussion of good practices, things to avoid, and ideas on how to do it effectively.

{Linking Your Site}

Site links, calculating KEI, and using Bing webmaster tools are three topics Jay will address in this clinic.

{Jay's notes}

Brief discussion of what it takes to make a site rank; content links and social media, followed by an open forum. Bring your questions!

Local SEO Tips, Tricks & Strategies

{Jays Notes}

Creating Solid Title Tags & SEO For PDF’s

{Jays notes}

Basic elements of a marketing web site, with a discussion of how Wordpress can be set up as a site platform.

{Start ANew Site}

Open Forum on Internet Marketing topics, bring your questions and we will answer them for you. It is okay to ask about your specific web site issues.

Keywords: How to find them and use them.

{Keywords}

Jay will discuss Google’s New Algorithm Update Panda/Farmer, and will talk about Twitter & Open Forum If Time Permits

{Jay's Panda Notes}

Links: What they do for your site and how to manage them to best effect.

Some supplemental notes about linking techniques are available on the Class Notes page.

{Linking Your Site}

Focus on Basics: Keywords, how to find them and how to use them.

What makes a site work, updated to discuss some of the changes that have taken place in the search market over the last year.

Notes pertaining to this class contain additional information of interest.

{What Makes a Site Work}

Jay will talk about what he is learning about the changes in search marketing that result from the altered relationships among Yahoo, Bing, and Facebook. The impact of these changes has already begun to show up in search results and is expected to become more and more significant over time. As always, it is necessary to stay current with changes in the environment in order to have the maximum effectiveness with your marketing practices. These clinic sessions are your very best tool!

Tonight's topic will be a "Brief History of Relationship between Bing, Yahoo & Now Facebook"

You can now watch this entire Facebook presentation as it was presented in the class!

{Jay's notes}

We wish a safe and Happy Holiday Season to All

Jay will discuss current developments in search engine activities. He will specifically focus on the changes that are taking place with Microsoft, Bing, and Facebook, which are going to have a major impact on how the search market operates. This is a class to not miss!

{Jay's Notes}

Review of the Basics and open Q&A session; Dick will review the basic elements of a successful marketing web site and take questions. This session is intended specifically for new attendees who have expressed a feeling that presentations have been "over their heads", and is a chance to catch up a bit.

Site review files:

• whois

• keywords

• site analysis

{Basics of Internet Marketing}

Jay will discuss optimizing your site for Bing. Requirements are quite different from what is needed for Google!

{Jay's Notes}

Open Forum,: Bring your questions about promoting your site on the web and Jay will answer them in this stimulating session!

Jay will continue the hands-on demonstration that he began last session.

{Jays Notes}

How to increase your Google ranking on a single page, and, steps to creating a successful article.

{Steps to Publishing a Successful Article}

What makes a web site work; a review of the primary elements of a site that allow it to produce leads for a business.

{What makes a website work}

Links and Link Building; How you do it and what it can do for your site performance.

My class notes contain some other references to linking information that should be of some interest.

{Link Building}

Keywords; What they are, how you identify them, and how you use them to benefit your web site.

{Keywords}

Jay will discuss his latest insights into internet Marketing techniques and practices.

{Notes}

Evaluating your Site: A presentation given at the Pearland Chamber of Commerce for the San Jacinto College, University of Houston SBDC Network.

{Evaluating Your Site}

Scott heads his own web and print design and development company based in Houston, and will be talking about the future of search and advertising on the wired and mobile web, specifically Facebook, Twitter and Apple applications.

(Note that the downloads are 7+ MB, 4+MB, and 10+MB, respectively.)

{Presentation}

{Checklist}

{Movie}

This class session is being cancelled.

The user interface on your web site; learn tips on how to create a company website that enhances the user experience for your customers. Leave with a checklist that will help you identify where your website's user experience succeeds and where it can improve.

Several questions came up in the session that are addressed in the Class Notes. After the class, I received some other feedback about the presentation, and I have posted a special comment pertaining to the issues raised in that feedback.

{Presentation}

{Handout}

Hosting your web site; what you need to know in order to pick a reliable host.

Jay will present a short discussion of current developments in search and Internet marketing, followed by a Q&A session. Bring your questions about your site or any other issues on your mind about how to market on the web.

There was no formal presentation material associated with this presentation, but a few notes have been provided for the convenience of the attendees.

What makes a web site work: A review of the basics of effective Internet Marketing, intended as an overview for persons new to marketing on the web and a review and reminder for the rest of us.

{What Makes a Site Work?}

Intellectual Property Issues on the web; Tom Adolph is a partner with Jackson Walker L.L.P., a regional law firm with an established intellectual property practice.

Note: This class will NOT be focusing on marketing or site development topics. It will be devoted to intellectual property issues that web site owners and managers need to be aware of. Tom has presented for us in the past, and you can find copies of his old presentation on our Past Clinics pages. He will cover the same topics, with updated information, and with material added in response to feedback from prior presentations.

{Internet Intellectual Property}

Blogger Setup: Google will be making substantial changes to the Blogger setup near the end of March. This presentation will describe what those changes are, how they will affect current users, and address what will have to be done to set up and utilize Blogger in the future.

This presentation is a good supplement to our session of January 27 on Blogging for business. See our class notes for additional information.

{Jay's Notes}

Starting a business on-line; Some ideas and some tools for a startup to use.

Supplemental material for this presentation is available in the class notes for this session.

{Start an Ebusiness Online}

Blogging to improve your site performance. A posting from my blog about Keeping Blogs Alive is also a reference for this session.

There was a brief discussion about the success that one member of the class has had with his website. Another question arose about how to get to the business database mentioned in last week's session. More information on these topics is available in the blogging class notes.

{Blogging}

Building a web site; What are the 15 important steps?

There are more notes from this class available through this link. Included is a short description of how to get to the research application at HPL.

{Jays Notes}

Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902