Small Business Consultants

 

 in Houston Texas USA

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Visit our Internet Marketing blog for current observations!

 

 
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Past Internet Marketing Clinics

Note: This page is being relocated. Please click here for Past Internet Marketing Clinic Information.

Free Internet Marketing Clinics are offered several times a month in the University of Houston Small Business Development Center at 2302 Fannin in downtown Houston. The objective of the clinics is to allow parties who want to promote business and other activities over the Internet to learn the best techniques and practices to become effective.

More information about Internet marketing and Internet Marketing Tips can be found on my site. Current information of interest will be added to my Internet Marketing blog.

 
Click here for more information on the software and to download a trial version.A handy tool that I use for managing reciprocal links on my site and on my clients' sites is Arelis, a software package available from Axandra.  This is not "freeware", as are many of the software packages I mention on this site, but it is software that I use personally and have found to be a very powerful and useful aid to the tedious work of obtaining and managing the all-important links in to my sites.  It is available for a trial period to give you an opportunity to experiment with its functions. Although you cannot use the trial version to work with the links on your site,  you can get a good idea of the functionality of the software and how you use it.

Completed sessions.

(A collection of notes from the classes can be found elsewhere on this site.)

Back to the Clinic Schedule.  |   Useful Reference Sites  |  Linksfile Spreadsheet  |  Clinic Demo Site

Date Instructor(s) Topic
Wednesday, October 24, 2012 Dominik Husl & Dick Myers TBA
Wednesday, October 10, 2012 Beth Guide & Dick Myers TBA
Wednesday, September 26, 2012 Beth Guide & Dick Myers TBA
Wednesday, September 12 2012 Beth Guide & Dick Myers TBA
Wednesday, August 22, 2012 Beth Guide & Dick Myers TBA
Wednesday, August 8, 2012 Beth Guide & Dick Myers TBA
Wednesday, July 25, 2012  Beth Guide

Linking to a site properly for optimum performance

Wednesday, July 11, 2012 Beth Guide & Dick Myers

Optimizing a page/site for performance.

 

Wednesday, June 27, 2012  Beth Guide TBA
Wednesday, June13, 2012  Beth Guide & Dick Myers

Changes to Google+ and Google Local; What are they doing and what does it mean to you?

Wednesday, May 23, 2012  Beth Guide

Updated information about Google Local and the Penguin algorithm update

Wednesday, May 9, 2012  Beth Guide TBA

 

Wednesday, April 25, 2012 Beth
Guide & Dominic Husl
TBA

 

Wednesday, April 11, 2012  Beth Guide & Dick Myers Google+ and the Google author tag
Wednesday, March 28, 2012 Beth Guide

What's new at Google!

 

Wednesday, March 14, 2012  Beth Guide & Dick Myers

Continuing discussion of Google changes made in the Panda update and subsequent to that major update.

{ Beth's Notes}

Wednesday, February 22, 2012 Beth Guide

"Holistic SEO", a discussion of the three key elements in making a web site a successful marketing tool.

{Beth's Notes}

Wednesday, February 8, 2012  Beth Guide & Dick Myers

Open forum: Bring your questions about anything we have talked about that may not be clear. We can also take questions in reference to your website, if that is helpful. Come ready to explore and learn exactly what you need to know to move your business forward!

Wednesday, January 25, 2012 Dick Myers

Illustration of drafting & posting a new page of content.

{Notes}

Keyword Spreadsheet

Wednesday, January 11, 2012 Jay Mock & Dick Myers

Yahoo-Bing Local, QR Codes and Smartphone website.

{Jay's Notes}

Wednesday, December 28, 2011 No Class Tonight Closed for the Holidays!
Wednesday, December  14, 2011 Jay Mock & Dick Myers

Update On Social Sharing & Retargeting Search Results

{Jay'sNotes}

Wednesday, November 23, 2011   No Class tonight due to Thanksgiving Holiday
Wednesday, November 9, 2011 Jay Mock & Dick Myers

Google Quality Rater Handbook Explained.

{Jays Notes}

Wednesday, October 26, 2011 Dick Myers

Review of Keywords, what they are, how to find them, and what to do with them.

{Keywords}

Wednesday, October 12, 2011 Jay Mock

Jay will  present some observations about current issues in search engine marketing and will devote the rest of the clinic to questions from the participants.

{Jays Notes}

Wednesday, September 28, 2011 Dick Myers

Examples of using Facebook for business.

Summary Facebook Guide

Wednesday, September 14, 2011 Jay Mock & Dick Myers

Panda's call for diversified back links. Links to some of the references are available on my blog:

{Jays Notes}

Wednesday, August 24, 2011 Dick Myers

Working with a WordPress site.

For information about what was covered in this class, please refer to the supplemental notes.

 

Wednesday, August 10, 2011 Jay Mock & Dick Myers

Google+: Jay will discuss this new offering from Google and examine what impact it might have on searches and marketing.

{Jay's Notes}

Wednesday, July 27, 2011 Dick Myers

Linking Your Site: a discussion of good practices, things to avoid, and ideas on how to do it effectively.

{Linking Your Site}

Wednesday, July 13, 2011 Jay Mock & Dick Myers

Site links, calculating KEI, and using Bing webmaster tools are three topics Jay will address in this clinic.

{Jay's notes}

Wednesday, June 22, 2011 Beth Guide

Brief discussion of what it takes to make a site rank; content links and social media, followed by an open forum. Bring your questions!

Wednesday, June 8, 2011 Jay Mock & Dick Myers

Local SEO Tips, Tricks & Strategies

{Jays Notes}

Wednesday, May  25, 2011 Jay Mock

Creating Solid Title Tags & SEO For PDF’s

{Jays notes}

Wednesday, May  11, 2011 Dick Myers

Basic elements of a marketing web site, with a discussion of how Wordpress can be set up as a site platform.

{Start ANew Site}

Wednesday, April 27, 2011 Beth Guide & Dick Myers

Open Forum on Internet Marketing topics, bring your questions and we will answer them for you. It is okay to ask about your specific web site issues.

Wednesday, April 13, 2011 Dick Myers

Keywords: How to find them and use them.

{Keywords}

Wednesday, March 23, 2011 Jay Mock & Dick Myers

Jay will discuss Google’s New Algorithm Update Panda/Farmer, and will talk about Twitter & Open Forum If Time Permits

{Jay's Panda Notes}

Wednesday, March 9, 2011 Dick Myers

Links: What they do for your site and how to manage them to best effect.

Some supplemental notes about linking techniques are available on the Class Notes page.

{Linking Your Site}

Wednesday, February 23, 2011 Dick Myers

Focus on Basics: Keywords, how to find them and how to use them.

Wednesday, February 9, 2011 Jay Mock & Dick Myers Cancelled due to freezing weather!

 

Wednesday, January 26, 2011 Dick Myers

What makes a site work, updated to discuss some of the changes that have taken place in the search market over the last year.

Notes pertaining to this class contain additional information of interest.

{What Makes a Site Work}

Wednesday, January 12, 2011 Jay Mock & Dick Myers

Jay will talk about what he is learning about the changes in search marketing that result from the altered relationships among Yahoo, Bing, and Facebook. The impact of these changes has already begun to show up in search results and is expected to become more and more significant over time. As always, it is necessary to stay current with changes in the environment in order to have the maximum effectiveness with your marketing practices. These clinic sessions are your very best tool!

Tonight's topic will be a "Brief History of Relationship between Bing, Yahoo & Now Facebook"

You can now watch this entire Facebook presentation as it was presented in the class!

{Jay's notes}

Wednesday, December 22, 2010 No class due to Holiday Season

We wish a safe and Happy Holiday Season to All

Wednesday, December  8, 2010 Jay Mock & Dick Myers

Jay will discuss current developments in search engine activities. He will specifically focus on the changes that are taking place with Microsoft, Bing, and Facebook, which are going to have a major impact on how the search market operates. This is a class to not miss!

{Jay's Notes}

Wednesday, November 24, 2010 No class due to Holiday.
Wednesday, November  10, 2010 Dick Myers

Review of the Basics and open Q&A session; Dick will review the basic elements of a successful marketing web site and take questions. This session is intended specifically for new attendees who have expressed a feeling that presentations have been "over their heads", and is a chance to catch up a bit.

Site review files:

{Basics of Internet Marketing}

Wednesday, October 27, 2010 Jay Mock & Dick Myers

Jay will discuss optimizing your site for Bing. Requirements are quite different from what is needed for Google!

{Jay's Notes}

Wednesday, October  13, 2010 Jay Mock

Open Forum,: Bring your questions about promoting your site on the web and Jay will answer them in this stimulating session!

Wednesday, September 22, 2010 Jay Mock & Dick Myers

Jay will continue the hands-on demonstration that he began last session.

{Jays Notes}

Wednesday, September 8, 2010    No class tonight due to Holiday.
Wednesday, August 25, 2010 Jay Mock & Dick Myers

How to increase your Google ranking on a single page, and, steps to creating a successful article.

{Steps to Publishing a Successful Article}

Wednesday, August 11, 2010 Dick Myers

What makes a web site work; a review of the primary elements of a site that allow it to produce leads for a business.

{What makes a website work}

Wednesday, July 28, 2010 Dick Myers

Links and Link Building; How you do it and what it can do for your site performance.

My class notes contain some other references to linking information that should be of some interest.

{Link Building}

Wednesday, July 14, 2010 Dick Myers

Keywords; What they are, how you identify them, and how you use them to benefit your web site.

{Keywords}

Wednesday, June 23, 2010 Jay Mock

Jay will discuss his latest insights into internet Marketing techniques and practices.

{Notes}

Wednesday, June 16, 2010 Dick Myers

Evaluating your Site: A presentation given at the Pearland Chamber of Commerce for the San Jacinto College, University of Houston SBDC Network.

{Evaluating Your Site}

Wednesday, June 9, 2010 Scott Allen & Dick Myers

Scott heads his own web and print design and development company based in Houston, and will be talking about the future of search and advertising on the wired and mobile web, specifically Facebook, Twitter and Apple applications.

(Note that the downloads are 7+ MB, 4+MB, and 10+MB, respectively.)

{Presentation}

{Checklist}

{Movie}

Wednesday, May 26, 2010 No class this week!

This class session is being cancelled.

Wednesday, May 12, 2010 Angela Schmeidel Randall, Sara Mitchell & Dick Myers

The user interface on your web site; learn tips on how to create a company website that enhances the user experience for your customers. Leave with a checklist that will help you identify where your website's user experience succeeds and where it can improve.

Several questions came up in the session that are addressed in the Class Notes. After the class, I received some other feedback about the presentation, and I have posted a special comment pertaining to the issues raised in that feedback.

{Presentation}

{Handout}

Wednesday, April 28, 2010 Beth Guide

Hosting your web site; what you need to know in order to pick a reliable host.

Wednesday, April 14, 2010 Jay Mock & Dick Myers

Jay will present a short discussion of current developments in search and Internet marketing, followed by a Q&A session. Bring your questions about your site or any other issues on your mind about how to market on the web.

There was no formal presentation material associated with this presentation, but a few notes have been provided for the convenience of the attendees.

Wednesday, March 24, 2010 Dick Myers

What makes a web site work: A review of the basics of effective Internet Marketing, intended as an overview for persons new to marketing on the web and a review and reminder for the rest of us.

{What Makes a Site Work?}

Wednesday, March 10, 2010 Tom Adolph & Dick Myers 

Intellectual Property Issues on the web; Tom Adolph is a partner with Jackson Walker L.L.P., a regional law firm with an established intellectual property practice.

Note: This class will NOT be focusing on marketing or site development topics. It will be devoted to intellectual property issues that web site owners and managers need to be aware of. Tom has presented for us in the past, and you can find copies of his old presentation on our Past Clinics pages. He will cover the same topics, with updated information, and with material added in response to feedback from prior presentations.

{Internet Intellectual Property}

Wednesday, February 24, 2010 Jay Mock & Dick Myers

Blogger Setup: Google will be making substantial changes to the Blogger setup near the end of March. This presentation will describe what those changes are, how they will affect current users, and address what will have to be done to set up and utilize Blogger in the future.

This presentation is a good supplement to our session of January 27 on Blogging for business. See our class notes for additional information.

{Jay's Notes}

Wednesday, February 10, 2010 Dick Myers

Starting a business on-line; Some ideas and some tools for a startup to use.

Supplemental material for this presentation is available in the class notes for this session.

{Start an Ebusiness Online}

Wednesday, January 27, 2010 Dick Myers

Blogging to improve your site performance. A posting from my blog about Keeping Blogs Alive is also a reference for this session.

There was a brief discussion about the success that one member of the class has had with his website. Another question arose about how to get to the business database mentioned in last week's session. More information on these topics is available in the blogging class notes.

{Blogging}

Wednesday, January 13, 2010 Jay Mock & Dick Myers

Building a web site; What are the 15 important steps?

There are more notes from this class available through this link. Included is a short description of how to get to the research application at HPL.

{Jays Notes}

Clinics from 2008-09   Clinics from 2006-7   Clinics from 2005  Clinics from 2003-2004

 

 

A wide range of other classes is offered through the University of Houston Small Business Development Center.    There is a small charge to attend and reservations are required through UH SBDC. More information is available on their site.

 

   add urlIf you have a website you want to promote, you should check out SelfPromotion.com. It's a resource for do-it-yourselfers where you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You'll also find tutorials about website promotion, submitting to yahoo, and much more. Best of all, you can use the site for free -- if you like it, pay what YOU think it's worth! The guy who runs it has reinvented tipping!
 

 


Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902