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Internet Marketing Clinic

Schedule of Classes

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Free Internet Marketing Clinics are offered twice a month in the University of Houston Small Business Development Center at 2302 Fannin in downtown Houston. The objective of the clinics is to allow parties who want to promote business and other activities over the Internet to learn the best techniques and practices to become effective.

Weekly presentations cover all aspects of internet marketing from planning an effective site, building your site, and optimizing your site for the search engines to regular maintenance and enhancement of your site to maintain the rankings that you have achieved. Changes in the search engine marketing world are covered as they occur. Stay up to date with the latest information!

• Learn the secrets of the most efficient marketing tool available, the Internet!
• Meet other entrepreneurs who can help you with cooperative marketing and sharing of tips and techniques.
• Get help with all aspects of working with the web and software packages used to develop your site.

Many of the tools that we describe in the class can be found here under "Useful Reference Sites". Of particular interest is the collection of links in a spreadsheet that we often refer to in class, which is available here.

 

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More information about Internet marketing and Internet Marketing Tips can be found elsewhere on my site. Current information of interest will be added to my Internet Marketing blog.

7:00 to 9:00 p.m., Wednesdays 05/12/2008 06:23 PM -0400 Notice: A wireless connection is available in the classroom. Login as "uhguest" and enter the password that will be given out in the class. Please be sure to check this site frequently for further information, as the situation can change any time.  An important new technique for promoting your site consists of having subscribers set up a feed from your site on a portal page from the major search engines. Everyone in the class should create portal pages and pull in feeds from other class members in order to boost the capacity of our participants to help one another with web promotion. I have posted instructions for adding feed content for your convenience. Please use these instructions to pull a feed from my blog on Internet Marketing. One of our class members has contributed a short article describing how this class has helped him with his new website for inventors. Another member has created a "social networking site" for the clinic where interested members can post information that may be of interest or use to other participants in the clinic. The theme of the site is "Internet Marketing Clinic", just as the clinic itself, and it is another free resource for small business owners and operators. Please visit the site to see how it can help you, and contribute your own thoughts about marketing over the web!

Please let us know about your experience so we can make the clinic more useful to you.

Take the elevator to the second floor. Parking is available in the lot across Fannin from the building, or on the street nearby.

The classes will be held on Wednesday evenings from 7:00 to 9:00 p.m. All schedule information will be available on this site. In addition, the Center also posts class calendar information on its site (Be aware that this link is somewhat slow to load.). For information about the other services offered by the SBDC, go to their home page.

UH SBDC location:

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Some tools that I have had good experience with are available for sale:

Traffic Stats From HitsLink.com Get advanced site traffic analysis, including hundreds of statistics on visitors and their behavior. more...

NetApplications.com Web tools and webmaster resources, including: traffic stats, site monitoring, banner exchange, search engine submission, more...

A handy tool that I use for managing reciprocal links on my site and on my clients' sites is Arelis, a software package available from Axandra.  This is not "freeware", as are many of the software packages I mention on this site, but it is software that I use personally and have found to be a very powerful and useful aid to the tedious work of obtaining and managing the all-important links in to my sites.  It is available for a trial period to give you an opportunity to experiment with its functions. Although you cannot use the trial version to work with the links on your site,  you can get a good idea of the functionality of the software and how you use it. I have some notes on the software and on linking your site.

Set this up in your My Yahoo (or other reader) to keep up to date. 

If you have a website you want to promote, you should check out SelfPromotion.com. It's a resource for do-it-yourselfers where you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You'll also find tutorials about website promotion, submitting to yahoo, and much more. Best of all, you can use the site for free -- if you like it, pay what YOU think it's worth! The guy who runs it has reinvented tipping!

• Up • Past Clinic Topics • class notes • Useful reference sites • UH SBDC web marketing class • Database development class • RSS feed setup •