Website evaluation from a promotion and marketing perspective.
How good is your
web site performance at producing traffic for your business? There can be many reasons for having a web site, but
promotion and marketing of your business are the true measure of performance for any commercial site.
Internet marketing is an arena that allows small and
home based businesses to compete effectively with much larger
enterprises.
Does your site
produce the kind of traffic that you need? If not, you
need to understand why.
Web site promotion is a specialized skill, and there is no good
web site performance without it. Having an attractive and
informative site is only the starting point. Certainly, your site must appeal to the searcher who comes to it, but you must first consider
how the searcher will find your site.
To be effective in
marketing your product or service, the site must be designed with certain
specific elements in mind in order for search engines to
index it and rank it so that it will be seen by searchers.
1. Your site must be targeted at the right key words for your business.
Your keywords must pertain to your business or service, but they must also be words or phrases that are commonly used by searchers. Determining this requires research to identify the right targets to make your site most effective.
(Click
here for an
example of our keyword research.)
2. The key words must be placed properly within the
content of the site.
Certain elements of your site are of critical importance in the placement of keywords. Position on the page and frequency of repetition contribute to search engine rankings.
3. Your site must not include structural elements that are unfriendly to
search engines.
Search engines do not read images, so graphics of any kind contribute nothing to your visibility on the Internet. Flash, shock, and frames create problems for search engines, and, therefore, for your web site performance.
Get
a professional opinion of your site!
We will
review your site for you to determine how effectively it will
market your business, and give you a written report summarizing the
results and providing recommendations and web page design tips that you can use to
improve the performance of your site.
We
review all the major elements that contribute to the listing
and ranking of your site. In addition, we will provide you with
summary analysis of what results your key phrases
produce on several major search engines.
Included among the
elements we consider are:
page
titles
page
descriptions
meta
tags
use
of images
load
time
site
structure
quality
of links
browser
compatibility
page
content
selection
of keywords
ranking
for major keywords on major search engines
listing
status with major search engines
identification
of major competitors for your keywords
This
analysis will enable you to make a knowledgeable judgment about how
best to improve your site to generate more traffic for your
business.
Call or write us now to arrange for a free initial consultation
(by phone or e-mail) to identify the ways that we can help you become more
competitive over the Internet.
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