To provide basic information that establishes
credibility - just as a listing in the Yellow Pages shows you are
serious about your business, having your own company domain
reinforces your legitimacy as a serious business. (According to
IntelliQuest 68% of US web users shop online.)
To provide a map to your business location.
Sometimes finding you is the hard part.
To sell your products and/or services. Customers
explore alternatives over the web before buying.
To make business information available to
customers and clients 24/7.
To allow you to update your information as
frequently or infrequently as you choose.
To reach your local market. The web reaches
the world, but customers shop it for local information as well.
To reduce costs, use your site to answer your
most frequently asked questions.
To reduce costs, show your products over the web
instead of printing brochures.
To obtain feedback from customers. It is
easy to see what your customers respond to on the website.
To stay in contact with salespeople, customers
To test market new services and products. You may
also learn that you have a market you hadn't thought of.
To easily publicize specials you are offering.
Couple this with e-mail promotion to your existing clients.
To reach the media. Newsletter editors may
like something on your site and refer to it in their articles.
This is FREE advertising.
To reach the
specialized or international markets.
To enhance your business
relationships. Tell your clients about related businesses they
might be interested in, and maybe get a referral fee for it!