||Annie Dubois was losing
patience. In her practice as a specialist working to correct
children's eye muscle deficiencies she was used to setting a
course of action and getting results. But in her new part time
home based business she was getting nowhere. She remained
convinced that starting a small business selling Mexican food
and gifts could and would be a fabulous internet business
opportunity. Yet here she was thousands of dollars and five
months later, having hired and fired two different developers
for web site design and an "expert' in small business marketing
and web site promotions. The web page designs they had prepared
certainly looked attractive. Only problem was, hardly anyone
visited the site and there were no sales! Annie really began to
worry whether she could salvage
and her dream of a home based business in gourmet Mexican food.
Then she heard about how to design a web page using the concepts
of search engine optimization. She was surprised to discover
that effective web design techniques and web design principles
are not synonymous with good design for brochures, or magazine
and newspaper advertisements. She learned that the best web
designs utilize strategic key words that generate high computer
search engine rankings. What a difference it made when Annie
hired a web consultant who addressed the right web design
Her site now attracts 50,000 visitors a month, compared to the
previous total of 3,000 in 5 months; her
business comes up in the listings ahead of corporations like
Ortega and Taco Bell. In the first half of this year, Annie's
small business was able to increase sales 500%. Maybe it is not
such a small business any more.
Perhaps you wonder how a French Canadian named Dubois from
Montreal, Quebec came to choose TexMex food as a home based
business. Annie moved to Houston and just fell in love with the
sauces and spices she found in the city's numerous Mexican
restaurants. French food may be elegant but "there is nothing to
compare to the flavors of Mexican cuisine."
And with the success of her first at home business venture,
Annie finds herself inspired with more and more home business
ideas. She recently joined with partners in two small businesses
doing internet sales of medical equipment and home appliances.
Annie is also starting her own new web site promotion of
eyewear. Knowing that work at home business can be lucrative and
fun, Annie has changed her career and retirement plans.
Would you like to
understand the Internet marketing
process better, as Annie did? We have some
marketing tips that might help you to improve your
Interested in starting
your own business? See "Start
a Web Business".
To others who might be considering home business opportunities
or small business startups as a way to change lifestyle or to
enhance income without high starting costs, Annie advises,
"There is a huge difference among web design companies. With the
right web design help, you can make your home business idea a
huge success. Go for it!"