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I ended up signing up for the Internet Marketing Clinic, because I wanted to stay current with issues and technology in regards to the internet. As you know, computer technology changes every 15-18 months or faster, so I felt this class would keep me on top of the ever changing computer and internet world. Once I started taking the class I realized this was the answer to improving our company’s performance on the web. So after taking the class for about 9 months I had a good knowledge base for rewriting our company web page in a way that has allowed Dualloy to move up considerably in the Google ranking.

After posting our new web page in mid-November 2009 Dualloy’s web ranking has improved dramatically. We have gone from not even showing up in the first 5 pages, to ranking #1 in over 25 keyword search terms related specifically to nylon 66, nylon 6, and acrylic sales and recycling.

This is what I did in a nutshell - Come to the Internet Marketing Clinic and practice what you learn.

First of all I looked at the top ranking web pages in the nylon and acrylic sales and recycling business to see what they were doing right. Then I really looked at the pages of my largest competitors to see what they were doing wrong. In the plastics business Dualloy competes against billion dollar corporations like DuPont, Invista S.a.r.l., BASF, and Honeywell, but none of these companies were ranking on good keyword phrases like “sells nylon 66 plastic”. I could see from their web page designs they expected you to find them by typing in their company name, and not by actually looking for acrylic or nylon.

After doing my initial research of the competition on the web, I used Google adwords to research the keywords and keyword phrases that were relevant to plastic sales and plastic recycling. Then after determining which key words I wanted to use, I used them throughout the webpage as we have discussed in class.

I developed a new Meta Title for every page, that is product and service specific for our industry in regards to that page. Then I listed all of those keyword phrases (and more) into the Meta Keyword file. For the Meta Description I wrote a new description for each page that used the main keywords in the Meta Title specifically selected for that page.

In developing the actual text of the web page, I used multiple keywords in the Header 1, Sub Headers, and the body of the text. When appropriate I used Bold letters in the text to highlight keywords and keyword phrases. I made sure that there are at least 500 or more Google readable words on every page. I used inner links from page to page within the web site.

The Dualloy web page design was done in a Google readable friendly manner as well. I used the top margin first for my Header 1 that includes keywords. Then I used the keywords as tabs to links down the left column of the webpage. Then I used the keywords in the first 200 words in the top center column of the text of the document.

The success of the web page shows how good focused keyword phrase selection, and web design layout will dramatically improve your SEO ranking. You name it, and I did what we discuss in class to achieve the results listed below.

Look at how many phrases you can change out the words nylon 66, acrylic and nylon 6, and the phrase keeps ranking well. Plus if you take any of the phrases and add Houston, Texas, Hong Kong, or China to the end of the phrase, Dualloy will probably rank # 1in that search.

I structured my web page with keywords that are interchangeable for the materials that we sell. Plastic, Polymers and Resin. If you place either of these 3 words in the search phrase Dualloy will still show up and rank as #1, or be very close to the top. I used the same technique for Nylon 66 (PA66) and Acrylic (PMMA), and usually it works if you put nylon 6 (PA6)in the search phrase as well.

The best part is that almost every day I get at least one new business contact via email from the newly posted web page.
Our page was posted on the web on Nov. 10th, but not fully functional until around Nov. 15th.

In that time we have had:
• 245 New visits
• 625 Pages viewed
• 2.55 Pages viewed / visit
• 2.36 Average time on site

We have had 245 new visitors to our site from 41 countries.
• 92 from the USA
• 32 visits from Hong Kong
• 19 visits from mainland China
• 17 visits from India

I have gotten some good sales leads from the new web contacts, and we are seeing good activity in our main markets in the USA, HK, China, and India. I hope to have confirmed my first new sale from the site by the end of next week.

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