Is SEO no longer important?

Here is an article with a catchy title that goes on to make the point that, "... search engine optimization is not the be-all end-all of Internet success that it was a few years ago."

The author's point is that there are a lot of techniques available on the Internet now that one can use to market that are not technically "SEO". His discussion focused on the question of readable url's and how and why they are important. He did talk about the fact that these url's are not read as thoroughly by the search engines as the dynamic url's (for example, www.jamseed.com/ musicianProfile.php?id=126). This is a point that we have covered often in our Internet Marketing Clinic sessions, but he went on to describe how more readable url's attract more quotes in the social media. This is a valuable point that we have not really taken up much in the clinic. Social media is a rapidly developing and fairly recent phenomenon with a lot of opportunities for productive marketing efforts. We have only begun to touch on methods of exploiting this new arena effectively.

Just to make the point clear, SEO is still very important to your success! The techniques that you employ to make your site search engine friendly create the foundation that all your other marketing techniques can rest upon.

The world of Internet marketing is constantly changing presenting new challenges and opportunities. Our clinic is one of the best ways available for keeping in touch with that changing environment to help you stay on top of your field!