Yahoo modifies search results pages!

Yahoo has just notified its advertisers that the way their listings will be presented will be changed beginning January 18, 2006. The changes are summarized as:

* Yahoo! will display shorter descriptions for Sponsored Search listings
* You don't have to make any changes to your listings; they'll be automatically shortened for you when displayed on Yahoo!
* If you'd like to optimize your listings for Yahoo!, begin your description with one short sentence that includes your keyword and focuses on your most important information in the first 70 characters
* Over time, we will fine tune the exact character count that we believe works best for advertisers and search users
* Most of our partners, including MSN, CNN, ESPN and Infospace, will still display longer descriptions for your Sponsored Search listings, though the exact length may vary from partner to partner