Organic Search Still Dominates!

In a report cited in Searchday newsletter, Enquiro reports that organic searches still dominate the generation of commercial leads. The study involved eye scanning of searchers as they reviewed their search results, and found that searchers prefer, by a large margin, the results that appear in the upper left corner of the results page.

This study reinforces the concept that organic listings remain extremely important to marketers regardless of how much they might spend on Pay Per Click marketing!

We discuss these and other factors relevant to search engine marketing in our regular Wednesday evening clinics at the University of Houston Small business Development Center. Sessions are free to all comers!