Wednesday, July 21, 2004

Google Bombing illustrates value of keywords in links!

Using keywords in "anchor text" for your links will give you ranking on the term. The best illustration I know of is typing "miserable failure" into Google. The first page that comes up is the biography of George W. Bush (yes, that's the one, our esteemed leader in the White House!) You get the association?

How did this happen? Someone figured out how the Google engine values the text in links and got a lot of people to create links on their sites from the term "miserable failure" to the biography of W. After this scheme caught on with his admirers(?), many, many links later, the bio achieved its ranking in the Google results.

This should help you remember the concept and learn how to apply it to your own site to boost your page rank in beneficial ways!

Monday, July 19, 2004

Wired News: Paid Inclusion Losing Charm?

A change that could make a significant difference to how Yahoo/Inktomi handles its crawling of sites?
Wired News: Paid Inclusion Losing Charm?: "Microsoft and Ask Jeeves have thrown paid inclusion links out of their search engines in recent moves that could bring new pressure on Yahoo to reconsider its fee-based indexing policies.
Microsoft on Thursday said its redesigned MSN Search site would no longer display links obtained through paid inclusion, a controversial arrangement in which Web publishers pay to have their sites indexed and frequently refreshed."

Tuesday, July 13, 2004

Gmail is the best of the new e-mail offerings!

A short review of new e-mail offerings concludes that Gmail is the "best of the breed!", even though there are problems with the concept that have not been resolved.

MercuryNews.com | 07/12/2004 | It's a big year for e-mail inboxes: "I've also had an invitation-only Gmail test account for two months. Gmail, in short, blows them away. Unless Google somehow manages to make the final product worse than what it's previewing now, which seems extremely unlikely, then Gmail is definitely worth the wait.
...

Meanwhile, all the services I've mentioned above are hiding a ticking time bomb: What to do when your gigantic mailbox getsnear to full.

Gmail's sign-in page (http://gmail.google.com) proclaims: ``Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail . . . (with 1 GB) of free storage so you'll never need to delete another message.''

Never say never. Even the biggest inbox will fill up someday, at which point you're blocked from receiving or sending more messages. Most of us regularly receive big messages, with embedded pictures or attached files such as spreadsheets and music files. An active user might fill a 1 GB inbox in a year or two.

It will be agonizing to figure out which messages to delete among 10,000 or 30,000 or 50,000, especially when the free e-mail services today are limited to manual message-by-message deletion.
"

If you would like a Gmail address, send me an e-mail to rgmyers@gmail.com and I will invite you!