Understanding the True Value of a Resource Library for Your Website

"The most common objection a search engine optimization company hears when recommending that a site add a resource library is 'I want to sell my product, not educate.' However, this is shortsighted. It is important to reach buyers at all stages of the sales cycle. "

Here is someone who understands and explains the importance of CONTENT on a web site! In the quote cited above, the author addresses the principal objection and misunderstanding that one encounters when trying to get site owners to support creation of content.

He points out quite clearly what the benefits of this material can be to the site, and provides illustrations of sites that employ the technique successfully. For a good example of how this can be implemented effectively look at one of the web sites we discuss frequently in our clinic, Jason's site dealing with air tools. Jason also carries battery chargers and jump starters, so he provides an article on "How to jump start a dead car battery".

When you look at this page, note the references on the page to additional informational articles provided on the site. Also note that the article provides an easy step for the viewer to get to the listing of the products related to the article content.

To reiterate the authors points, this content does three things for the site. It provides a good reason for visitors to return to the site, it can attract important inbound links from other sites and blogs, and it can boost rankings on important keyword phrases. This last point is particularly relevant for phrases buried in what we refer to as "the long tail" of less frequently used search phrases.

As we say in every class, "Content is King!"