Common Sense Search Engine Optimization Article

"Common sense tells me that most people would rather be presented with information on the types of products or services offered in clear, concise language, right on the main page of the site they're visiting. Luckily for us, that's exactly what the search engines want to see also!"

Search Engine specialist Jill Whalen writes a good article debunking several common myths about effective marketing on the web.

Number one is pointing out the absence of any need for Flash and other fancy graphics on a web site. She also emphasizes the value of good content on your pages, pointing out that the reason people will come to your site is because they see something there of value to them!

Another myth is that a webmaster has to keep changing pages to keep up with changes to the search engine algorithms. Jill points out that the search engines are always attempting to solve the same problem, which is delivering good content to their users. If you stick with that approach (putting good content on your site), you will be a winner over the long term

I have a summary of the elements of good web page design making much the same points.

Jill's report is one of the places on the web that I review regularly. I have found her advice to always be reliable and sound.