Top firms fail search engine test

"The official sites for top FTSE 100 companies are failing to capture their slice of the search market, with the financial sector yielding the biggest culprits, according to new research..."

"Despite the poor performance of some firms, there have nbben some improvements. Similar research carried out in 2003 found that nearly one third of FTSE 100 company websites did not even appear in the top 30 results when searched for by name. But in 2005, 100% of those currently ranked in the FTSE 100 appear in the first page of all search engine results when a name search is conducted. "

Once again, we see evidence of the opportunity for small businesses to compete effectively with large busineses in the new marketing arena of the Internet. All research agrees that searchers rarely go past the first page of search results to find what they are looking for. If a small business can rank on important search terms, they will get a chance at capturing the searcher's attention before the large companies can do so.

Using the right techniques and providing valuable content on your website can result in high rankings for your business and can turn your efforts into profits for your business!