A new marketing tool arrives!

The Hidden (in Plain Sight) Persuaders -_"a growing number of marketers organizing veritable armies of hired ''trendsetters'' or ''influencers'' or ''street teams'' to execute ''seeding programs,'' ''viral marketing,'' ''guerrilla marketing.'' What were once fringe tactics are now increasingly mainstream; there is even a Word of Mouth Marketing Association. "

This article describes a promotion method that utilizes people who like your product to expand your marketing efforts. This is similar to what we talk about in encouraging you to create an effective newsletter for your site, but it goes a little further. The "agents" in this approach are encouraged to report back on their activities and are supported with suggestions for ways that they can spread the word about the product.

Some are offered incentives to participate, but the article points out that many of them do not claim the rewards that are set up for them. Participation in the promotion of a product that they like is sufficient reward for them. It is great to have marketing reps who will work for free!