Small Business Consultants


 in Houston Texas USA

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Creating and managing reciprocal links with your site.

Creating a body of links to your web site is one of the most important steps you must take to achieve high rankings in the search engines.

Links come from a variety of sources, and you should first explore on-line directories and portal sites to find places that accept links pertaining to your field of business. There are many sites that will link to you for free in order to provide their visitors with comprehensive resources about the field that they are interested in. For example, there are sites on the internet that focus on matters related to weddings, and will provide links to other sites that provide services for weddings that include locations, cakes, decorations, dresses, etc. Their purpose is to provide a central location where brides can come to find all they need to prepare a wedding, and they will be happy to list your site if you provide a product or service that is relevant to the interests of their target market. Look for sites that cater to your prospects.

After you have done that, you need to begin soliciting links from other sites on the web that might exchange links with you. This effort can be divided into several elements that you have to master.

  1. Finding relevant links.

  2. Evaluating the quality of the prospective links.

  3. Creating appropriate link text and description for your listing.

  4. Soliciting reciprocating links from selected sites.

  5. Placing the links on your site.

  6. Confirming your link on the reciprocating site.

  7. Managing your link relationships.

There are tools available to help with several steps in this process.  The best I have found, and one that I use myself, is Arelis. This is a commercially available package that you can purchase and use to manage multiple sites. You can purchase the software directly from the developer.

Arelis provides a series of movies that illustrate the key steps in managing links that you can accomplish using their software. After viewing the movies, close the window to return to this page.

The movies require Flash, which you can download from this site.


Call or write to us today to see how we can help you reach more of your prospects.


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Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902